The Psychology Behind Iconic Brand SymbolsWalk past a Cartier boutique, and you’ll feel it before you see the panther’s quiet power.Scroll Tiffany, and there’s always that joyful bird.Bvlgari coils its Serpenti around wrists and necklines.Swarovski lets its swan glide across crystals. These aren’t random design choices. They’re mascots. And in luxury, mascots are never…